Despite being a cross-cutting issue, accountability to affected people (AAP) often ends up being unintentionally siloed. As a result, humanitarian actors often miss valuable opportunities to make every contact with affected populations count. This event, organized together with the World Food Program (WFP) and Trinity College Dublin, aims to show how AAP can be better leveraged across the programme cycle and highlight areas where we still struggle to move AAP out of the silo. Every contact counts when humanitarian actors engage with affected populations, and each point in the cycle represents an opportunity to build trust and accountability. AAP can inform better programming – from targeting to registration processes, information sharing, and community feedback mechanisms. Using examples from WFP, the panel discusses cases from multiple countries and across contexts of displacement, emergency, and response scale-up. The examples draw on multi-level partnerships from academic to local partners and less formal partnerships, informal with community committees.