As evaluators, we need to keep in touch with the field. We need to stay current and knowledgeable about trends related to the topics we evaluate. Advocacy evaluation is one such trend. A growing number of funders and nonprofit organizations are engaging in advocacy strategies to meet their missions—and advocacy activities, just like other program activities, need evaluation to be their best. This guide is an introduction to advocacy evaluation from the evaluator’s perspective. It is not a detailed howto. Reading it won’t mean you can go out and evaluate advocacy work single-handedly. But it will give you a sense of what is involved in advocacy evaluation and what the differences are between advocacy evaluation and other program evaluation.
