This brief outlines a GOAL, Niger study attempting to verify the relationship between the use of the digital platforms and users’ socio-demographic characteristics in its programming. The study aims to test the hypothesis that age and gender are associated with platform usage. The digital platform in question is VIAMO.
Results show a strong association between gender, age, and platform utilisation with younger age groups and males showing a stronger usage of the platform. The brief recommends that while digital media is getting increased attention and investment, it is important to better understand who is and who is not benefitting from modern technologies and tailor their roll out according to gaps identified.
