Objectives: The primary objective of this evaluation is to assess the impact of beneficiary communications activities, campaigns and messages in Haiti, whilst gaining a better understanding of peoples’ information needs and the most effective channels to use. The evaluation also aims to identify ways for the Red Cross to increase two-way communication to increase accountability and engagement with beneficiaries.
This evaluation focuses on the beneficiary communications activities of the Haitian Red Cross (HRC) and the International Federation of Red Cross and Red Crescent Socities (IFRC), looking specifically at activities through the eyes of the beneficiaries to gage perceptions and impact of the Red Cross.
