People who work with data every day seek to make discoveries, elicit insights, and offer solutions. To do so in an equitable way, data analysts should think intentionally about how we can learn from and speak to audiences that reflect the rich diversity of the people and communities of focus. This guide and the associated checklists and toolkits focus on the often hidden or subtle ways that data analysts and communicators fail to incorporate equitable awareness in the data they use and the products they create.