In the aftermath of the Ebola outbreak, the humanitarian community is taking a hard look at international response mechanisms, evaluating what went well and what can be improved. One of the main areas of criticism has been the initial slow response when the disease took hold in spring 2014. These concerns have prompted the World Health Organisation (WHO), among others, to pursue major reforms directed at strengthening diseasefighting capabilities. These changes should look carefully at communications with affected populations: the crisis was one of information – and especially information in the right language – as much as anything else. Information provided in languages people can understand can help save lives in a crisis. Unfortunately, language is usually not seen as a priority in emergency responses. As a result, misinformation, mistrust, fear and panic can spread quickly.