For the IFRC, beneficiary communications and accountability is about giving people a voice and empowering them to participate in their own recovery. It connects humanitarian programming with vulnerable people by employing communications to provide and receive information. It is classic community engagement with its roots in community outreach, community media, and public health. It is a mix of both new and old technologies working in concert to allow communicating with beneficiaries more effective and efficient than ever before.
In order to be effective, beneficiary communications should provide two-way dialogue with communities, offer timely information through all stages of a disaster, and methods for communities to have an input into the work of the Red Cross Red Crescent.
This infographic was developed to engage people in the concept of communication with affected communities.
