Nonprofit agencies face the evaluation dilemma of how to adequately assess outcomes and build and evaluate the program from within using limited resources. This article presents an alternative evaluation/management model for nonprofits that calls for an expanded role for the internal evaluator. For the past 5 years, a trained internal evaluator has conducted on-going evaluations of multifaceted service programs while simultaneously serving on the leadership team of a nonprofit agency. The self-reflective nature of the agency enhances evaluation use and organizational learning, but creates unique conditions under which to conduct evaluation studies.