The speed with which information travels can save lives. However, messages about a security incident can influence how it is perceived, how it develops and how it is resolved. The way in which an agency responds, not only to the incident but also to information and opinions about it, is important for the safety of national and international staff. International NGOs rely on media profile to build and maintain their reputation, to conduct campaigns, raise money and attract staff. They employ public relations officers, press officers, and, increasingly, journalists and social media specialists to shape news and messages for different audiences.
