Adding value to urban agriculture (UA) products through food processing and marketing is an innovative way of generating income and creating new jobs. For every US$100 that a consumer pays for a processed agricultural product, $23 goes to vendor, $27 to the person trading the goods, and $35 to the processor. The producer earns only $15. By linking food production, processing, and marketing, producers can earn a higher return for their products. This improves the social inclusion of the poor.
Municipal programs that promote the processing and marketing of UA products should try to increase the participation of urban institutions and farmers. At the same time, municipalities must modify legislation and improve the poor’s access to capital and marketing venues. Finally, efforts to organize producers also need to be undertaken independently from government, so as to ensure the continuity of programs. This document provides guidelines and suggestions for developing municipal programs for processing and marketing UA products.
Resource collections
- Evaluating humanitarian action
- Innovation
- UN Habitat - Urban Response Collection
- Urban Response - Urban Crisis Preparedness and Risk Reduction
- Urban Response Collection - Community Engagement and Social Cohesion
- Urban Response Collection - Economic Recovery
- Urban Response Collection - Environment and Climate Change
- Urban Response Collection - Housing, Land and Property
- Urban Response Collection - Urban Crisis Response, Recovery and Reconstruction
- Urban Response Collection - Urban Resilience