In June 2013 members of the Global Forum for Media Development (GFMD) started an initiative to discuss and coordinate media development work in Syria. The expressed urgent need for audience research prompted the German non-profit organization MICT to commission the Media Studies Program at the American University of Beirut to carry out this study. It aims to shed more light on the media use of Syrians inside Syria and its neighboring countries and hopes to aid all local and international media organizations to better target their current activities within Syria.