• Every year, thousands of migrants crossing Africa and the Mediterranean die in hopes of reaching Europe. Many migrants are misinformed about the risks of irregular migration and often rely on migrant smugglers who spread inaccurate information for monetary gain. One of the International Organization for Migration (IOM)’s responses in this area is the implementation of a wide range of awareness-raising campaigns, particularly in West Africa, to promote safe migration choices.
This Global Migration Data Analysis Centre (GMDAC) study is the second publication in a series of scientific impact evaluations aimed at assessing the effects of such campaigns on potential migrants. This study examines the effects of the CinemArena campaign in Guinea. CinemArena is an IOMmanaged mobile cinema and community discussion initiative that aims to raise awareness about the possible dangers of migrating among potential migrants and share information about safe alternatives to irregular migration.