This 30-page guide shares everything you need to know to improve your data collection.
This ebook includes 9 chapters that will help you design a better survey for data collection:
- The core elements of survey design
- 4 types of data collection methods
- Qualitative vs. quantitative research
- Choosing your survey questions
- Choosing the right question type
- Best practices for survey questions
- Following the MECE framework
- Closed vs open-ended questions
- Sampling and sampling size