WHO recognizes that effective, integrated and coordinated communication is integral to carrying out WHO’s goal to build a better, healthier future for people all over the world. The purpose of this Framework is to describe a strategic approach for effectively communicating WHO information, advice and guidance across a broad range of health issues: from chronic health issues to emerging and novel risks. WHO has made a significant investment to meet the growing need for information, advice and guidance, from increasing capacity to improved integration of available communication channels including media relations, social and online communications, branding, visual communications, and health and emergency risk communications. WHO needs all employees to understand and use communications effectively to achieve programmatic goals.
