ZOA is an international humanitarian organization who supports people affected by conflict and disaster. ZOA increasingly assists affected populations with digital cash assistance through the RedRose platform, either directly integrated with a local financial service provider or through their smartcard solution.
To test whether the digital delivery of cash is feasible in Gaza, an electronic cash pilot project was set up and implemented. Given the extremely difficult security situation, limited humanitarian access and severe liquidity constraints in Gaza, there are multiple benefits of digital cash compared to physical cash. Therefore, the aim of the pilot is to see if those who have been severely impacted by the conflict could be assisted with digital multipurpose cash, to enable them to cover their most urgent basic needs. ZOA is the first organization to test this modality through RedRose in the Gaza Strip, making use of the digital integration of PalPay into the RedRose platform.